When COS Design began working with LaproSurge the ambition was clear: to build a brand that communicated surgical expertise with confidence and coherence. We partnered closely to define an identity that would grow with the business and support it in a fast-evolving international medical marketplace.

From strategic branding to day-to-day communications, our relationship has grown into a long-term creative partnership. Today, we continue to support LaproSurge and its family of brands with targeted design ensuring every touchpoint feels connected and professional.

LaproSurge LG005-T handle

Defining a confident identity

We created LaproSurge’s brand from the ground up. Building on the supplied logo design we developed a visual language and comprehensive brand guidelines. Balancing clinical trust with simple design, ensuring flexibility for future growth. The result is a distinctive identity system that communicates reliability, innovation and professionalism across print, digital and physical environments.

Pages from the LaproSurge brand guidelines

Clarity across complex product ranges

We designed brochures, illustrated procedure packs and product guides that make highly technical content accessible. Through careful layout and content hierarchy we transformed detailed information into clear and engaging communication tools. Each asset supports understanding, strengthens credibility and showcases the quality behind LaproSurge’s expanding product portfolio.

Bringing the brand to life

From supergraphics and signage at their head office to exhibition graphics and pull-up banners, we translated the brand into large-scale environments. These physical expressions of the brand reinforce recognition, strengthen presence at international events and ensure LaproSurge stands out within competitive exhibition spaces.

Aegis Energy is a UK-based startup developing a national network of clean energy hubs to help decarbonise commercial transport.

Aegis is building multi-energy refuelling sites offering electric charging, hydrogen, HVO, and bio-CNG for trucks and vans. The first five stations are set to open by 2027, with plans for 30 hubs by 2030. After submitting our proposal, Aegis selected us to create their brand and be their creative partner.

Working with the team at COS Design has been a delight. They’ve developed the brand and website with a clear process and sense of collaboration which has made the project rewarding and fun.

Kasia

Aegis Energy

Building a brand through process and refinement

Positioning a new brand is always an exciting challenge. Our process ensures we fully understand the business’s operations, ambitions, and values. This, plus working closely with key stakeholders, enables us to create proposals that stand out from competitors and reflect the true essence of the business.

A trusted design partner

We continue to work with Aegis Energy as an in-house resource to support them with all the brand assets, advice and creative development they require as they continue to grow.

AVEVA’s software powers industries across the world, from water and energy to food and infrastructure.

We’ve assisted them through brand transition and growth since 2016. We began working with AVEVA at the beginning of significant change and rapid expansion for the business. In 2017 new branding was deployed, revitalising the look and feel of all its marketing collateral. We worked directly alongside the marketing teams to assist the rollout throughout 30 countries and various industries — helping develop and apply the branding across all channels and areas of contact with its customers.

Exhibitions & office environments.

We helped AVEVA rollout some amazing exhibitions stands for international events in the USA, Germany, Russia and the UAE. We also developed a branding theme for international offices with the same style.

A massive thank you for all the support over the past year. There were many occasions where we would have struggled without the calm, efficient responses and the consistently high quality of work was valued by the whole team.

Steve

AVEVA Solutions Limited

Infographics, reports, case studies and white papers.

We developed a huge range of functional business materials for AVEVA in various formats — much of the content required data visualisation that enhanced the message and added clarity for the reader.

Laxton Properties constructs high quality homes in choice locations throughout the home counties.

Consistently high-quality design and enticing marketing collateral has proved to be a highly effective selling tool.

We have used COS Design for a number of years for all of our marketing, from the website to brochures, logos to newsletters. Not only do they always come up with a design that we are pleased with, but they do so with a responsive and helpful attitude which we really appreciate.

Ed

Laxton Properties

A sense of place

Each property development is uniquely named and provided with a distinct logo to differentiate it as a standalone location. These design elements are developed in accordance with the Laxton Properties brand style, ensuring a cohesive and consistent appearance across all projects.

Selling the dream

High-end print collateral is a necessity when selling quality homes. Use of textured and embossed papers, foiling and spacious, elegant layout designs all ensure the right feel is conveyed.

Bringing Hive to life

Hg approached us initially to create an animated video to launch Hive, an online portfolio community portal. Hive has become a hugely beneficial asset to the investor and the businesses it invests in.

Since then we have provided Hg with creative services that have enabled them to put together an extensive library of digital collateral for Hive that includes video, animation, infographics and case studies to showcase successful methodologies and practices achieved by businesses within their portfolio.  

Chris and the COS team are experts in their fields. At Hg we work with them in partnership, meaning the contribution they bring feels like an extension to our team, supporting on all forms of content creation, from infographics, case studies and animated videos. They are superb!

Jess

Hg

Shaping identities

We also get involved in the naming and generation of distinctive logos for Hg’s sub-brands and tech products, including Orbit, their podcast and Retina, an advanced AI-driven analytics tool.

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