Branding Archives - COS - a design agency in Aylesbury, Buckinghamshire

When COS Design began working with LaproSurge the ambition was clear: to build a brand that communicated surgical expertise with confidence and coherence. We partnered closely to define an identity that would grow with the business and support it in a fast-evolving international medical marketplace.

From strategic branding to day-to-day communications, our relationship has grown into a long-term creative partnership. Today, we continue to support LaproSurge and its family of brands with targeted design ensuring every touchpoint feels connected and professional.

Defining a confident identity

We created LaproSurge’s brand from the ground up. Building on the supplied logo design we developed a visual language and comprehensive brand guidelines. Balancing clinical trust with simple design, ensuring flexibility for future growth. The result is a distinctive identity system that communicates reliability, innovation and professionalism across print, digital and physical environments.

Clarity across complex product ranges

We designed brochures, illustrated procedure packs and product guides that make highly technical content accessible. Through careful layout and content hierarchy we transformed detailed information into clear and engaging communication tools. Each asset supports understanding, strengthens credibility and showcases the quality behind LaproSurge’s expanding product portfolio.

Bringing the brand to life

From supergraphics and signage at their head office to exhibition graphics and pull-up banners, we translated the brand into large-scale environments. These physical expressions of the brand reinforce recognition, strengthen presence at international events and ensure LaproSurge stands out within competitive exhibition spaces.

Lucanet is a Berlin-based financial software company

It provides Corporate Performance Management solutions for CFOs, covering consolidation, planning, reporting, ESG, and tax. Lucanet serves over 5,000 clients globally. We were asked initially to deploy their new brand, transition existing marketing assets and help develop it across various channels. The relationship has turned into a close and ongoing design support service.

COS Design are such an amazing creative team. It’s always a pleasure and most importantly a healthy and trusted GTM decision. Thanks for the partnership to date!

Monica

Lucanet

Rebranding a library of creative assets

We rebranded a huge range of marketing collateral, from business cards and stationery to presentations and report templates, enabling the company to transition to its new brand and continue business as usual on day one of the launch.

AVEVA’s software powers industries across the world, from water and energy to food and infrastructure.

We’ve assisted them through brand transition and growth since 2016. We began working with AVEVA at the beginning of significant change and rapid expansion for the business. In 2017 new branding was deployed, revitalising the look and feel of all its marketing collateral. We worked directly alongside the marketing teams to assist the rollout throughout 30 countries and various industries — helping develop and apply the branding across all channels and areas of contact with its customers.

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Exhibitions & office environments.

We helped AVEVA rollout some amazing exhibitions stands for international events in the USA, Germany, Russia and the UAE. We also developed a branding theme for international offices with the same style.

A massive thank you for all the support over the past year. There were many occasions where we would have struggled without the calm, efficient responses and the consistently high quality of work was valued by the whole team.

Steve

AVEVA Solutions Limited

Infographics, reports, case studies and white papers.

We developed a huge range of functional business materials for AVEVA in various formats — much of the content required data visualisation that enhanced the message and added clarity for the reader.

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Laxton Properties constructs high quality homes in choice locations throughout the home counties.

Consistently high-quality design and enticing marketing collateral has proved to be a highly effective selling tool.

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We have used COS Design for a number of years for all of our marketing, from the website to brochures, logos to newsletters. Not only do they always come up with a design that we are pleased with, but they do so with a responsive and helpful attitude which we really appreciate.

Laxton Properties

A sense of place

Each property development is uniquely named and provided with a distinct logo to differentiate it as a standalone location. These design elements are developed in accordance with the Laxton Properties brand style, ensuring a cohesive and consistent appearance across all projects.

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Selling the dream

High-end print collateral is a necessity when selling quality homes. Use of textured and embossed papers, foiling and spacious, elegant layout designs all ensure the right feel is conveyed.

As with many of our clients, we support Proofpoint in a number of ways — creating marketing collateral for customer facing design and print to the development of microsites and branding for internal campaigns.

We have helped create a number of annual, internal sales themes to promote their international sales and marketing activities and recently we have assisted in the launch of a new magazine to drive engagement with existing EMEA customers.

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The COS team’s thoughtful and impactful design continues to astound us. They help to bring cybersecurity to life through ingenious design. It’s a pleasure to work with them and they always turn around projects quickly with superior attention to detail. We truly consider them an extension of our team, which is the best relationship to have when working with an agency.

Sophie

Proofpoint

Full-service design partner

We work alongside Proofpoint’s Demand Generation & Marketing Operations Team to produce design that quickly and positively engages — as is the need in this fast-paced industry.

On-brand creative assets for social media campaigns to exhibitions

From exhibitions stand design, animated adverts and videos to infographics and presentations — we serve a huge range of collateral for their different marketing requirements around the globe.

Bringing Hive to life

Hg approached us initially to create an animated video to launch Hive, an online portfolio community portal. Hive has become a hugely beneficial asset to the investor and the businesses it invests in.

Since then we have provided Hg with creative services that have enabled them to put together an extensive library of digital collateral for Hive that includes video, animation, infographics and case studies to showcase successful methodologies and practices achieved by businesses within their portfolio.

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Chris and the COS team are experts in their fields. At Hg we work with them in partnership, meaning the contribution they bring feels like an extension to our team, supporting on all forms of content creation, from infographics, case studies and animated videos. They are superb!

Jess

Shaping identities

We also get involved in the naming and generation of distinctive logos for Hg’s sub-brands and tech products, including Orbit, their podcast and Retina, an advanced AI-driven analytics tool.

Aquaholic has found a niche market on YouTube, creating first person video tours that explore private yachts which are usually off-limits to the public.

The brief was primarily the creation of a logo that would work within the confines of a social media avatar but could also be used to brand merchandise. The emblem needed to be distinct amongst other YouTube avatars, feature the channel name whilst also capturing a feel for the content it was serving. A tall order, but one we fulfilled successfully.

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COS Design developed concepts precisely in line with my requirements. Having chosen my favourite, they produced a range of styles for different applications creating a cohesive, recognisable and professional look across all media. I couldn’t be more pleased with their efforts.

Nick

Professional Marine Media

Registering the trademark

COS Design worked with intellectual property specialists, Cole Francis, in the application and protection of registering the name and logo as a trademark along with the necessary classifications for applying it to branded goods.

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Andy Pearson is a top-class web developer and has many, many interests.

One of those interests is miniature painting. He developed a web app, Paint Pad, to allow enthusiasts to create, share and discover great “recipes” for their miniatures. The community is growing and needed a brand to support it.

⁠I was blown away by the design and concepts that COS produced for Paint Pad. A truly unique and polished approach to the brand.

Andy

Paint Pad

The recipe

The branding itself is pared back to allow the images and ‘recipes’ from the community members to add the colour and interest. The coloured circles represent open paint pots and, in the app UI, can be generated from the recipes of the current user so that their experience is personalised.

More than a lick of paint

We created concepts for logos with animation and audio branding, overall visual identity, web app UI and merch such as t-shirts. Andy loved the result and plans to implement the brand on Paint Pad as the community grows.

Tag: Branding