Brand concepts for a new online community
Andy Pearson is a top-class web developer and has many, many interests.
One of those interests is miniature painting. He developed a web app, Paint Pad, to allow enthusiasts to create, share and discover great “recipes” for their miniatures. The community is growing and needed a brand to support it.
I was blown away by the design and concepts that COS produced for Paint Pad. A truly unique and polished approach to the brand.
Andy
Paint Pad
The recipe
The branding itself is pared back to allow the images and ‘recipes’ from the community members to add the colour and interest. The coloured circles represent open paint pots and, in the app UI, can be generated from the recipes of the current user so that their experience is personalised.
More than a lick of paint
We created concepts for logos with animation and audio branding, overall visual identity, web app UI and merch such as t-shirts. Andy loved the result and plans to implement the brand on Paint Pad as the community grows.